Privacy Policy (Datenschutzerklärung)
1. General Information
This privacy policy explains how we collect and process personal data when you use our website.
We, as the data controller, comply with the General Data Protection Regulation (GDPR) and other applicable legal requirements.
Responsible entity:
Lumipra GmbH
Speditionstraße 15A, 40221 Düsseldorf, Germany
Email: info@lumipra-shop.de
2. Data Collection and Processing
We collect and process personal data to the extent legally permissible, in particular for the following purposes:
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To process and fulfill orders (e.g., name, shipping address, payment data)
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To provide customer support and respond to inquiries
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To analyze user actions on our website (e.g., visited pages, time spent, clicks)
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To improve the functionality and user experience of our website
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To display personalized content and product recommendations
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To conduct marketing and advertising activities, including retargeting and newsletters
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To ensure website security and prevent fraud
The data collected may include:
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Identification data: name, address, phone number, email
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Payment and billing data
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Technical data: IP address, device information, browser type, operating system, pages visited, time on site, interactions, referrer URLs
We use cookies and tracking technologies (e.g., Google Analytics, Facebook Pixel) for behavioral analysis and advertising purposes. Users can manage their cookie preferences through our cookie banner or browser settings.
3. Legal Basis
We process personal data in accordance with the provisions of the General Data Protection Regulation (GDPR) and other applicable laws. The legal bases for processing include:
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Art. 6 (1)(b) GDPR – for the performance of a contract (e.g., processing orders, handling payments, customer communication)
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Art. 6 (1)(c) GDPR – for compliance with legal obligations (e.g., tax and commercial law retention obligations)
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Art. 6 (1)(f) GDPR – for the purposes of our legitimate interests, including:
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Improvement and optimization of our website
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Ensuring IT security and fraud prevention
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Analyzing user behavior (where legally permitted without consent)
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Direct marketing to existing customers (e.g., similar products)
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Art. 6 (1)(a) GDPR – based on the user’s consent, particularly for:
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The use of non-essential cookies and tracking technologies
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Personalized advertising and retargeting (e.g., via Facebook Pixel or Google Ads)
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Subscription to our newsletter or promotional communications
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Where data processing is based on consent, you have the right to withdraw your consent at any time with effect for the future.
4. Use of Cookies
We use cookies to ensure the proper functioning of the website. You can configure your browser to block cookies or notify you before they are stored.
5. Data Transfers
If required for order fulfillment (e.g., shipping to UAE), data may be transferred to third-party service providers (e.g., payment processors, logistics companies).
We ensure all data transfers comply with legal requirements.
6. Your Rights
You have the following rights under the GDPR:
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Right to access (Art. 15)
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Right to rectification (Art. 16)
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Right to erasure (Art. 17)
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Right to restriction of processing (Art. 18)
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Right to data portability (Art. 20)
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Right to object (Art. 21)
To exercise your rights, contact us at the email address above.
7. Contact
If you have any questions about this policy or how we process your data, please contact us at:
your@email.com